VH1 reached out to STATE Design to create a set of promos for the 2014 Scope Art Show / Fiat “Driven By Art” contest.  Participants were asked to submit their artwork to be displayed in a gallery exhibition at SCOPE Miami Beach as well as being wrapped on a FIAT 500L.  The 2D design driven spot created buzz for the contest while assets from the promo were carried over into digital and social platforms as well.  

DESIGN OVERVIEW

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