Our good friends at the NFL Network came to us with an opportunity to help them reinvigorate their Super Bowl Live & Opening Night graphics packages. As this was the 50th Super Bowl, the league and network wanted emphasize its “Golden Anniversary” with various golden and silver themed initiatives.

With classy new style guidelines in place, we set out to design, animate, and sound design over fifty original graphic elements (before versioning, mind you) for this expansive package. It was the kind of massive undertaking that we at STATE love take! At the end of the day, we delivered a masterfully woven graphics-tapestry of golden goodness that we are proud of, and that the NFL Network adored.

 

DESIGN OVERVIEW
STATEDesign_Super Bowl_001
 

STATE Design Credits:
Creative Director – Marcel Ziul
Head of Production – Alex dos Santos
Producer: Clara Park
General Manager: Tais Marcelo
Coordinator: Natalia Baldochi
CG Lead: Mauro Borba
Lead Animator: Rodrigo Rodrigues
Animators: Josiah Taylor, Marcel Ziul, Hugo Codinach, Mark Feldman
Designers: Marcel Ziul, Craig Stoufer
Sound Design: White Noise Lab

NFL NETWORK Credits:
Creative Director: Carlos Aguero
Art Director: Sam Kim
Sr. Graphics Producer: Marc Mata
Graphics Producer: Katherine Blair